How buyers discount your business

A free online workshop for owners of UK food and drink businesses who expect to sell in the next three to five years.

Friday 4 December 2026. 10:00 to 11:15, on Microsoft Teams.

A buyer does not pay the number in your head. They start from your profit and take money off for every risk they find. In this session I take a fictional food business apart the way a buyer would, and price three of the problems they find, in pounds.

You will leave knowing

  • how a buyer arrives at a price
  • what three common problems cost at the table
  • where to look first in your own business

Who it is for. Owners of food and drink manufacturers and wholesalers turning over roughly £2m to £20m.

I have spent twenty-six years in food and drink, as an operator, a founder and a buyer.

Free. Cameras and microphones stay off for attendees, and the session is recorded.

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